Design system
Northline Foods
Design system for Northline Foods, a plant-based food company.
The challenge
The brief was short and ambitious: create a product that feels considered and confident, without losing the warmth people already associate with Northline Foods.
Our approach
Material, scale and detail were developed together from the start, so nothing felt bolted on at the end.
We began by listening — workshops, site visits and long conversations with the people closest to the work. A few recurring themes quickly became the backbone of the project.
The outcome
Since launch, the Northline Foods team has found the work easy to live with and easy to extend — the best compliment a project like this can get.
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