Web platform
Fable Mobility
Web platform for Fable Mobility, a electric bike startup.
The challenge
The brief was short and ambitious: create a product that feels considered and confident, without losing the warmth people already associate with Fable Mobility.
Our approach
Our focus was on usability testing first. Get that right and everything else has something to hang from.
Material, scale and detail were developed together from the start, so nothing felt bolted on at the end.
The outcome
Since launch, the Fable Mobility team has found the work easy to live with and easy to extend — the best compliment a project like this can get.
Next project
Northline Foods →